Friday, May 14, 2010

Web 2.0 and the Blog

In today’s day and age, Web 2.0 technologies are essential for the development of any professional or business person’s life. Web 1.0, the previous version of the Internet, was all about an “information silo” with its Publish/Browse format. Readers were consumers. Web 2.0 revolutionized the world with its Read/Write format. Readers became active participants, collaborating and connecting with one another. Web 2.0 has many benefits for professional and business people. Users can communicate with colleagues, clients and professional organizations and share ideas, media and information. Users can customize the manner in which they use and search the web, saving them precious time and energy. Users can receive instant news updates, giving them access to the information they need, when they need it. Users can co-author encyclopedias and Wikipedias, which can help get their name out there and give others access to important information. RRS feeds help determine which information should be skimmed over and which should be read in depth. These time-saving tools enable the user to use his or her time more effectively and efficiently. In addition, Web 2.0 enables users to develop skills which are integral to the success of any professional or businessperson, such as higher order thinking skills (from high to low - create, evaluate, analyze, apply, understand, knowledge). It also encourages participation and creativity from the users and readers, allowing the user to reach out to new audiences he or she may have otherwise never encountered.

Blogging in particular is very beneficial for professional or businesspeople. Blogs are all about ideas, reflections and conversation, updated on a regular basis. Blogs contain questions and links. They ask readers to think about what has been said and to respond. Readers are engaged and there is a continuous dialogue. For any professional or businessperson, this can be a huge resource, not only because it enables one to be constantly connected to clients and colleagues, but because it allows the user to connect to readers, clients and colleagues on a personal level. In today’s competitive world, the personal touch is something which is often lacking. There are many types of blogs which can be used, depending on one’s profession or business. They include personal diaries, news blogs, activist blogs, political blogs, education blogs, technology blogs, corporate or industry blogs, celebrity and gossip blogs and even hobby blogs. Bloggers can write content and readers can comment back and forth. Bloggers can also add a blog roll and links to other websites or blogs, all of which can increase traffic to the blog.

Blogs can be used in classrooms, allowing students and teachers to communicate with each other about the material and assignments. Blogs can be used as professional tools to enable groups to communicate internally or externally. Small committees or groups can use blogs to share links, store documents and manage and communicate the knowledge within a group. Blogs can be used as building blocks for websites, which can help ensure that they are always updated. Blogs can be used in any setting to post information, announcements, projects, photos and FAQ. Blogs can even replace key sections of websites. All in all, blogs are quite flexible and have so much potential that it would be impossible to list the many areas in which they can benefit professional and businesspeople. It is important to note that blogs teach bloggers certain essential skills, such as critical reading and writing skills, information management skills, media and information literacy as well as the manner in which human and computer networks function. Blogs teach the blogger the art of collaboration. They also help develop confidence and improve self expression – all of which are extremely useful no matter which field one chooses to enter!

The above information was taken from Exploring Web 2.0 by Ann Bell.

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