Sunday, July 18, 2010

Podcasting

I created two podcasts.
The link for the first is http://bracha999.mypodcast.com/
It is the reading for the first two pages of Chapter 7 from Ann Bell's Web 2.0.
The link for the second is http://bracha9999.mypodcast.com/index.html
It is the reading of the first page and a half of Harry Potter and the Philosopher's Stone by J. K. Rowling.
Please note that there a several seconds of silence at the end of the second podcast.

Podcasting

Now that I have had more experience using podcasts, I realize that podcasting is a very beneficial tool in any professional setting.

As a student studying business, I believe that podcasting is an extremely useful tool for companies and for individual businesspeople. In our ever changing world, companies and individual business people need to absorb an enormous amount of information to enable them to make sound decisions and compete effectively. Most businesspeople are busy with numerous responsibilities and they often do not have the time to spend listening to a lecture, radio or TV show at the time that it is being broadcasted. Podcasting allows businesspeople to gather the necessary information when and where it is convenient for them, be it on their MP3 as they are driving in the car or on their laptop at twelve o’clock at night. In addition, managers can post lectures or trainings on pertinent business subjects which their subordinates can listen to on their own time. In the same vein, anyone working in a company can post lectures on interesting and useful concepts which their colleagues can listen to on their own time. In the event that a businessperson must miss an important meeting, he or she can “catch up” if the meeting was recorded on a podcast. This is more beneficial than reviewing the minutes of the meeting as it enables the businessperson to ensure that he or she has not missed out any aspect of the business meeting, even the little details which may not have been recorded in the minutes of the meeting but may turn out to be important in the long run. Podcasting also allows individuals to record conversations – something which can be very useful in professions which require exact quotes or attention to detail. As I have gotten more experience using podcasts, I realized that they are a very beneficial tool to communicate with customers as well. Businesses can offer podcasts on a variety of topics and customers can subscribe to programs they are interested in. For example, preschools can provide podcasts on parenting tips, travel agents can offer audio tours of specific cities and medical facilities can offer information on pertinent health matters. Unlike many other forms of online communication, the company or individual businessperson does not need to email the customer. Instead, new podcasts put out by the company are automatically downloaded into the customer’s computer as soon as they are available. The customer can then take that podcast and listen to it wherever they want. This effectively provides a unique manner of communication between the customer and the business in which neither hassles the other. In other words, the business can create the podcast on its own time and the customer can listen to the podcast on his or her own time, at his or her own convenience. In addition, I realized that podcasts are especially beneficial to business because they transcend geographical borders which, in effect, increase the company’s marketing reach. Podcasting also provides a regular line of communication to subscribed listeners. Finally, podcasting increases loyalty to the company because of the value added content. In other words, the customer is getting something more, an added value, through the podcast. This added value can be anything from tips to advice to anything related to the company’s line of business – as long as the customer believes that the information is valuable. Customers who believe they are receiving more value at a particular firm, tend to stay with that firm. Of course, individuals who are not customers may subscribe to business podcasts as well. However, this can only help the company because these individuals will probably trust the company whose podcasts they are listening to so, when they need the goods or services provided by that company, they will most probably go to that company as opposed to any other.

Of course, podcasting is extremely useful for schools as well. Teachers can make podcasts to summarize lessons or teach new material to students. Teachers can also make directories of podcasts related to the subject they are teaching and post them so that students can acquire more knowledge. Students can add to the podcast directory – although this may need to be monitored by a teacher or another responsible adult. Teachers and students can use podcasts to share poetry or creative writing, debate issues, review literature and apply concepts or topics to real world events. Podcasting is very useful outside the classroom as well. Podcasting can be used to promote school activities. Guest speakers, school concerts and school games can be posted as a podcast enabling students and their families to enjoy the event long after it has been completed. School board meetings, PTA meetings, school news, daily news, weather reports, school closings, press announcements or any other piece of news the school wishes to share with its student and parent body can be broadcasted in either audio or visual format through the use of a podcast. As an online student, I believe that podcasting is especially beneficial for schools as it enables teachers to post complete lessons online and students can listen to these lessons on their own. Although online education cannot replace a teacher sitting in a classroom teaching the subject at hand and answering the students’ questions, it is one step closer to making an online classroom resemble a traditional classroom! As I have gotten more experience with podcasts, I realized that podcasts have some other benefits for schools as well. First of all, podcasts enable teachers to meet the needs of more students with varying learning styles and aptitudes. In today’s heterogeneous classrooms, this is extremely important. In addition, audio podcasts are very beneficial for students who are non native speakers, as students can replay the podcast over and over again, until they understand everything being taught. In fact, podcasts give all students the ability to replay and review the information which helps embed the lesson in their memory. Podcasts can also be used as resource material which can enable students to work independently on the assignment. In large classrooms with students from different backgrounds, it is often difficult for teachers to be “everywhere at once”. Podcasts therefore let the students work independently. They also enable students to work on their own pace, backing up and reviewing the material when needed without slowing down the entire class. In a classroom there will always be a few students who need additional help and podcasts help the professor help these students. The professor can simply direct the student to the podcast resource which will answer his question during independent study time. Of course, podcasts cannot replace the teacher, however, it can be a great asset for the student when the teacher is unavailable. Podcasts can be extremely beneficial for students who do not speak the native language or who are learning a new language. The students can be given iPods with the material in the foreign language and listen to them over and over again - which can greatly improve their reading, comprehension and verbal skills. Finally, podcasts can be used by classrooms to create content for other classrooms or other schools around the world. Comprehension of a topic grows when one is required to teach it to others. Therefore, the process of creating a lesson becomes the lesson itself!

In order to subscribe to podcasts, I realized that I needed to install iTunes, Juice or use an RSS feeder. As I had already installed iTunes on my computer and subscribed to various podcasts, I continued to use that medium to listen to my podcasts. Then, I found several podcasts that were interesting to me as a business student and former teacher. It is important to note that, as iTunes is installed on my computer, I had to go back to the websites and post a link to the website to my blog and to the discussion forum.

The first podcast I subscribed to was a Bobby Brooks podcast. Bobby Brooks is an award winning educator and shares ideas on how educators and parents can keep their children engaged in the learning process. There were five podcasts on his website, all about keeping children engaged. The first was a video podcast; the rest were audio podcasts. I listened to all five of them. The link to these podcasts is http://itunes.apple.com/podcast/bobby-brooks-keeping-them/id349055795.

The second podcast I subscribed to was a podcast by Martin Wolf. It was done on July 13, 2010. The world economy has suffered tremendously in recent years. This podcast describes some of the reasons for the financial crises and what leaders of the world’s economies will have to do to ensure that we do not suffer further “earthquakes” (ie financial crises). The link to this podcast is http://podcast.ft.com/index.php?pid=842.

The third podcast I subscribed to was important world news which impacts the business world substantively. This included the violence in Somalia and the threat it poses in Eastern Africa, the impact US imposed sanctions on Iran are having around the world and the Chinese economy and how it is affecting American businesses. Richard McGregor, David Blair, William Wallis and Simeon Kerr contributed to the discussion. The link to this podcast is http://podcast.ft.com/index.php?pid=841

The fourth podcast I subscribed to discussed the election in Guinea. It is interesting to note that Guinea is having its first election since 1958. Tom Burgis, the Financial Times West African correspondent, discusses the election with Tom O’Sullivan, the Financial Times Assistant World News Editor. They discuss why the election is important for investors and how Election Day is expected to go. The link to this site is http://podcast.ft.com/index.php?pid=841.

The fifth podcast I subscribed to discussed strategic entrepreneurism. While every new business owner wants to be “the next big thing”, most new businesses fail. Strategic entrepreneurism shows business owners how to run and manage a new company and how to design a company for the end result of selling that company to a larger company. Jon Fisher, one of the authors of the book Strategic Entrepreneurism, was interviewed. The link to this podcast is http://www.smallbusinesspodcast.com/programs/permalinks/SBP_2009-05-11_Strategic-Entrepreneurs.htm.

Thursday, July 8, 2010

Blogs

After using a blog for the past two months, I realize that blogs are very beneficial for everyone, no matter what profession one has or which school one attends.

Blogs can be used in a variety of areas in a school. In a classroom setting, blogs enable the teacher and students to subscribe to rss feeds on the subjects that they are learning. Blogs enable teachers to post additional information on the subject taught in class and the homework assigned. Blogs also allow students to communicate with each other at all times to discuss the material or post interesting links which other students can benefit from. Blogs teach students critical thinking skills, collaboration skills, communication skills and writing skills. Blogs enable students to become more media and information literate, a tool which is necessary to succeed in today’s technological environment. Blogs also teach students how networks function, how to hyperlink, how to cite the work of others and how to comment appropriately. Finally, blogs help develop students’ confidence and self expression, skills which are integral in all aspects of a person’s life – after all, it is not only the teacher who sees and comments on their work, but the other students or possibly even strangers!

Blogs can be beneficial outside of the classroom as well. Blogs can help schools communicate internally. School committees or school groups can archive the minutes of meetings, continue dialogue between meetings, share links on relevant information and store documents and presentations for easy access later. Blogs essentially enable users to manage and communicate the knowledge that is within a group, be it a student group such as the cheerleading squad, a parent group such as the PTA or an administrative group such as the curriculum coordinators. School boards can use blogs share ideas, lesson plans, worksheets and projects with the schools in their district. This enables teachers and administrators to view the material on their own time and to comment at their own pace. In addition, schools can have blogs in addition to the school website – and some would even argue that the blogs can replace the school website. This is very beneficial because it enables every department to update their blog whenever they want and make changes whenever necessary without waiting for the webmaster to do it. The school blog can also be used to post information, announcements, school projects, photos, school events and the school calendar. Simply put, a school blog can be used as a means to communicate with the school body, school staff and parent body.

Many of the abovementioned benefits can be used in any other professional setting as well. As a student studying business, I would like to add some other areas where blogging can be beneficial to a business. Business blogs can be used as powerful marketing and communication tool. Blogs can help companies build better relationships with their customers, shareholders, suppliers, the media and the general public. It is important to note that setting up and maintaining a business blog costs virtually nothing and, when used correctly, the results can be astounding. One benefit of business blogs is that they are constantly updated, which leads Google to reindex the site more frequently. This enables people to find the blog more easily which, in turn, gives the blog’s rankings a boost. In addition, a company which has a blog has the advantage of having direct communication with clients and potential clients. Clients can comment in the comment section and subscribe to receive updates. In the same vein, a business blog is a great way to build up the company’s brand and get the word out to thousands of people who may have otherwise never even known the company existed. The company can also blog about sale promotions or new products which, in turn, can generate excitement from customers and potential customers. A company can write whatever it desires in their blog – which gives the company the ability to show clients and potential clients what differentiates it from the competition. In the same vein, a company can post honest, transparent and heartfelt articles to instil trust in potential clients and manage its online reputation. Finally, a blog allows the company and its readers to build a personal relationship; the readers can comment, the company can respond and a relationship can ensue. Perhaps this is the single most important benefit of a business blog; it facilitates the relationships with stakeholders and, in the long run, it is the relationships a company builds which determine its success or failure.

My thoughts on blogs have not changed very much since I started using a blog. However, I now realize just how beneficial blogging is to schools and companies. Previously, I had not realized how easy it is to use a blog and to customize a blog for the purpose one desires. I also had not realized how easy it is to edit and modify a blog. I would venture to say that, after working with a blog for the past two months, any organization which does not capitalize on this great resource is missing out tremendously!

This first piece of media that I embedded into my blog was static pictures. I chose three pictures, taken from a trip to Israel. One was of the beach in Natanya. The other two were overlooking the hills of Jerusalem. Then, I embedded three youtube videos. The youtube videos contrast the fireworks in Canada, The United States and Mexico on national holidays. Finally, I embedded three Google maps. The first map was a satellite view of Times Square. The second was a map view of Hollywood, California. The third was a map view of Miami Beach, Florida.

Then, I had to choose three other types of media and embed them directly into my blog. I researched media on the Internet to discover what types of things would fall under the definition of media. Once I had chosen my three types of media (a slideshow, a news web page and an mp3 clip), I had to research how to embed them onto my blog. This was a time consuming process and, even after I discovered the correct codes, it took a while to figure out how to embed them onto my blog.

The fist type of media I embedded was a slide show. Slide shows are often used in presentations, be it business, professional or fun and they are an informative and easy-to-use type of media. Because I had already created a flickr account and was unsure of copyright laws applied when taking pictures from the Internet, I changed my flickr pictures into a slideshow. Then, I pressed share, which enabled me to get the html code. I copied the code and pasted it into my blog and, voila, my flickr slideshow was embedded on my blog.

The second type of media I embedded into my blog was a web page. Newspapers and news web sites are a very important source of media. It took me a long time to figure out the correct code to embed a webpage into a blog. Finally, I discovered the correct code. By putting in the correct URL, I was able to embed a CNN.com news web page onto my blog. I had to change the width and height to fit into my blog. The sidebars enable the reader to see the entire page by scrolling up and down or back and forth.

The third type of media I embedded into my blog was an mp3 clip. Today mp3 clips are an important source of media, especially for young people who own mp3 players. Again, it took me a while to discover the correct code to embed mp3 clips into my blog. Finally, I discovered this the correct code. I researched the URL of Lady Gaga’s song, Bad Romance, and inserted it in the correct spot. Again, I had to play with the width and height to get the width and height that I wanted on my blog.

Some of the information in this post has been taken from Web 2.0 by Ann Bell.